Kevin Beaver's Security Blog

The new realities of career networking

They say your network is everything. I’d argue that what truly matters is your time and your knowledge – those are the real currencies in today’s business world. Still, there’s no denying that staying connected, especially online, plays a critical role in your long-term success. The old saying “It’s who you know” has evolved into “It’s who knows you.” In our hyperconnected reality – where virtual presence carries as much weight as real-world rapport – visibility matters more than ever.

Right now, we’re in the midst of a major shift in how we interact in business. If you’re not actively leveraging social media to build your professional footprint, you’re not just standing still, you’re falling behind. Traditional networking isn’t dead (and won’t be anytime soon!), but it’s no longer enough on its own. Real relationships are forged face-to-face, but they’re sustained and amplified online. Combining both hits the sweet spot.

But don’t treat social networking like a checkbox. Mindless scrolling or aimless posting won’t get you far. Without intention and purpose, social media can backfire – diluting your professional image rather than strengthening it. I see it often: people use online platforms as an escape hatch from their day jobs or real-world responsibilities. That’s not networking. That’s avoidance.

Of course, I get the appeal of jumping into a spirited X thread or sharing something personal on Facebook or LinkedIn from time to time. I’ve certainly done that. For example, this LinkedIn post on my health situation and getting back to keynote speaking. Posts like this humanizes us. Just don’t let that become your only voice. Chasing likes or racking up followers is easy. I see people manufacturing a sense of self-importance without substance. Contributing real value to the business community? That’s what sets you apart.

Want to build meaningful connections? Share insights that help others, highlight a security flaw your peers or clients might not be aware of, link to a blog post you’ve written, or spotlight a cool security tool. The more you give, the more you grow.

And don’t overlook the in-person-to-online handoff. Met someone interesting at a conference or event? Don’t just stash their business card (you do have your own business cards, right?). Follow up. Connect with them on LinkedIn while your conversation is still fresh. You never know where it might lead. Today’s casual exchange could be tomorrow’s job offer or joint venture.

One more thing: when you do connect online, especially on platforms like LinkedIn or Facebook, don’t just send the default invite. Introduce yourself. Let them know what drew you to them and what you’re hoping to accomplish together. That simple gesture often makes the difference between being ignored and building a lasting connection.

In the end, if you consistently show up online and offline as someone worth knowing – someone who shares, supports, and contributes as a person of value – you won’t have to chase opportunities. They’ll find you. This approach really does work.

Check out my other somewhat recent post on networking for some more thoughts:

Career networking success – what you should do…and not do