Over the years writing and speaking have proven very useful for marketing myself and establishing my credibility in the information security field. But you can’t just write or speak abd expect everyone to all of a sudden know about you…You’ve got to keep your name out in front of people – in plain sight…all the time.
If you work for yourself (or aspire to in the near future), you’ve got to hone your marketing skills. Here’s a good resource for doing just that. It’s a book published by Wiley called The New Rules of Marketing and PR:
I hope these marketing concepts help you in the new year…I’m certainly going to be digging into this book to see what more I can be doing.
Speaking of that, Merry Christmas and Happy New Year everyone!
All the best,
“A business associate referred our company to Principle Logic when we were seeking a resource to perform vulnerability /penetration testing for our external and internal networks. We found Kevin Beaver to be professional, well informed, and easy to work with. His testing did not disrupt our networks, and his progress updates were timely.
His final report was very thorough and included security recommendations for our network environment. The executive leadership was so impressed with Kevin’s security expertise, they have extended their agreement to continue to perform periodic testing. We highly recommend Kevin Beaver and Principle Logic as a resource for network security testing.”